WHY WORK WITH US
Media exposure plays a quantifiable role in a brand's financial value. Interbrand’s top 100 Global Brands report recently showed that public relations activities can make up 47% of a brand’s value in industries more heavily researched by consumers prior to purchase. Harnessing this kind of influence is what can help you attain a strong competitive edge.
And since members of the Big Noise team have worked in such industries as green living/green building; hi-tech; consumer; business-to-business; financial services; real estate (residential & commercial); and entertainment, you can leverage our expertise to enhance your brand.
Leadership Positioning
From helping to secure speaking opportunities to locking in an interview with The Wall Street Journal, Big Noise can help you establish dominance in your field. Attaining leadership in any given market or industry is like having the head seat at the table. It not only places the brand in a favorable light, it also supports for greater acceptance of new products and services in new markets.
Social Media Engagement
A recent survey shows that 55 percent of 120 surveyed business owners believe that online social networking — such as Twitter, LinkedIn and Facebook — can be beneficial to their businesses. The survey, conducted by online payroll service SurePayroll, indicated that one out of every five of the business owners polled have obtained at least one new customer as a direct result of using social media. Big Noise can help create a community of followers that are actively ‘listening’ to the tips, quips and conversations of your brand.
Guerilla Marketing
Guerilla marketing is an alternative or grassroots form of promotions that typically uses creative, in-your-face techniques to get your audience’s attention. From stunt marketing to interactive campaigns, Big Noise can help you reach new levels of awareness and catch new audiences (and your clients) by surprise.
Media Training
If you’re successful, your message will ring true to your target audience. If you botch an interview, you run the risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Big Noise can help you set your own agenda with the press; maintain a calm and confident presence during interviews; and bridge back to your key messages - every time.
